Primary logos
Choose the variant that best suits your background. The dark logo is the default mark; the light variant is for dark surfaces.
Programme logos
Use these when referencing a specific ABQ programme.
Colour palette
Click any hex code to copy it to your clipboard.
Dark
#261E22
Primary dark · backgrounds, text
Green
#E1F703
Accent · CTAs, highlights
Off-white
#EFEAE0
Secondary bg · cards, sections
White
#FFFFFF
Base bg · page backgrounds
Mid
#4a4044
Secondary text · captions, meta
Text Strong
#1a1215
Emphasis text · headings, labels
Typefaces
Both fonts are available via Google Fonts and free for commercial use.
ABQ
Institute
Independent research, expert dialogue, and structured programmes at the convergence of AI, blockchain, and quantum computing.
How to use our brand
A few simple guidelines to ensure ABQ Institute is represented correctly when used in external contexts.
Do
- Use the appropriate logo variant for your background (dark logo on white/light; light logo on dark).
- Keep the logo at its original proportions — do not stretch or distort.
- Maintain sufficient clear space around the logo (at least the height of the "A" glyph on all sides).
- Reference us as "ABQ Institute" in full on first mention.
- Contact us at info@abq.institute if you need high-resolution or vector formats.
Do not
- Recolour, rotate, or add effects (shadows, outlines, gradients) to any logo.
- Place the logo on busy backgrounds without adequate contrast.
- Use the ABQ mark to imply institutional endorsement without prior written agreement.
- Alter the spacing between letterforms or graphic elements.
- Create derivative logos or combine our mark with other brand marks.
Questions about brand use? Reach us at info@abq.institute.